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Search results for “Expedia Action”
How to optimize travel search results with an analytics framework
03/16/2016
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9:26:20 AM
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Brand marketer could optimize search results and lift conversion rate by fully understanding search behaviors on your site and organizing the data for the development of insights to drive action and to understand your baseline for improvement.
Analysis: Hotels bite back in battle with Online Travel Agencies
04/27/2016
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6:36:44 PM
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Since hotel chains are baulking at the commissions the OTAs charge them – typically ranging from 15% to 30% depending on room type and location - and fear that their expensively established brands are being devalued by the OTAs’ price-orientated approach, they have tried to offer discount rates to their loyalty project members to improve direct booking.
Pivotal moments 2015 – When Expedia bought HomeAway
12/30/2015
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6:27:45 PM
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With the widespread of the concept of "alternative accomadation", Expedia which had showed dismissive eyes on non-traditional hotel models brought HomeAway, meaning that it set foot on the alternative accomadation market.
Apple thinks the future of TV is apps, so where are the travel ones?
03/25/2016
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1:17:31 PM
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Travel apps represent about 5% of mobile apps, but they don’t nearly have a 5% share among the TV apps yet. However, Apple TV, as a new app platform, is ideal for engaging travellers with inspiring content and helping them better research travel.
Foreign OTAs – can they challenge the likes of Ctrip and Qunar?
01/29/2016
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10:02:43 AM
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Domestic OTAs have been engaged in a cut-throat battle over the past few years. Foreign OTAs have room for growth, but they need to move assiduously.
Rate parity dealt latest blow in Germany
01/27/2016
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10:50:48 AM
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Germany’s Bundeskartellamt court has given Booking.com until 31 January to eliminate “best price” clauses in its contracts with German hotels, which comes amid a concentrated effort across Europe to resolve the issue.
10 New Year’s resolutions hoteliers need to make to drive direct bookings
01/07/2016
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9:34:16 AM
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As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
Looking back and ahead – hotel marketing shifts
12/24/2015
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3:35:15 PM
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As we reach 2016, Tnooz is unveiling its customary series of reflections on the year behind us and what the travel, tourism, and hospitality industry might expect looking ahead.
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